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The author of the marketing classic Selling the Invisible argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice and hard-won wisdom to help readers learn how to thrive in the business world. Additional Details
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BOOK TYPE : NF
BRAND : BECKWITH, HARRY/ BECKWITH, CHRIS
DEWEY CLASSIFICATION : 658.85
LANGUAGE : ENGLISH
NUMBER OF PAGES : 316
PUBLISH DATE : 2007/03/01
PUBLISHER IMPRINT CODE : BSNPL
PUBLISHER NAME : GRAND CENTRAL PUB
RETURNS ACCEPTED? : YES
SKU : 9780446578219
UPC : 9780446578219
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