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The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. Additional Details
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BOOK TYPE : NF
BRAND : STELZNER, MICHAEL A.
LANGUAGE : ENGLISH
NUMBER OF PAGES : 199
PUBLISH DATE : 2006/08/30
RETURNS ACCEPTED? : YES
SKU : 9780977716937
UPC : 9780977716937
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