A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Word Title: Words That Work Author: Luntz, Frank I./ Ganser, L. J. (NRT) Publisher: Harperaudio Publication Date: 2007/01/01 Number of Pages: Binding Type: CD/SPOKEN WORD Library of Congress: bl2006030158 Additional Details\N BRAND : LUNTZ, FRANK I./ GANSER, L. J. ( SKU : 9781401384883 UPC : 9781401384883
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