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The managing director of IDEO and author of The Art of Innovation explains how to incorporate the strategies used by IDEO, a famed design firm, to foster ingenuity and creativity within their organization into one's own corporate culture, explaining how to counter the debilitating influence of the devil's advocate. 30,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : KELLEY, TOM/ LITTMAN, JONATHAN
DEWEY CLASSIFICATION : 658.4/06
LANGUAGE : ENGLISH
NUMBER OF PAGES : 274
PUBLISHER IMPRINT CODE : CROWN
PUBLISHER NAME : RANDOM HOUSE INC
RETURNS ACCEPTED? : YES
SKU : 9780385512077
UPC : 9780385512077
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