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Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim
Title: The Real Pepsi Challenge
Author: Capparell, Stephanie
Publisher: Textstream
Publication Date: 2008/02/05
Number of Pages: 360
Binding Type: PAPERBACK
Library of Congress: oc2008080255 Additional Details\N
BRAND : CAPPARELL, STEPHANIE
SKU : 9780743265720
UPC : 9780743265720
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