A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology Title: The Power of Product Platforms Author: Meyer, Marc H./ Lehnerd, Alvin P. Publisher: Simon & Schuster Publication Date: 1997/03/01 Number of Pages: 267 Binding Type: HARDCOVER Library of Congress: 96033508 BRAND : MEYER, MARC H./ LEHNERD, ALVIN P SKU : 9780684825809 UPC : 9780684825809
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