A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies Title: The Marketing Imagination Author: Levitt, Theodore Publisher: Simon & Schuster Publication Date: 1986/03/01 Number of Pages: 238 Binding Type: PAPERBACK Library of Congress: 86000576 BRAND : LEVITT, THEODORE SKU : 9780029190906 UPC : 9780029190906
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