Brings together summaries of seventeen essential marketing classics in a single volume, including "Purple Cow" by Seth Godin, "Relationship Marketing" by Regis McKenna, and "The Tipping Point" by Malcolm Gladwell. Additional Details \N BOOK TYPE : NF BRAND : MURRAY, CHRIS DEWEY CLASSIFICATION : 658.8 LANGUAGE : ENGLISH NUMBER OF PAGES : 290 PUBLISHER IMPRINT CODE : POTFL PUBLISHER NAME : PENGUIN GROUP USA RETURNS ACCEPTED? : YES SKU : 9781591841050 UPC : 9781591841050
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