A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits and understanding the characteristics of quality to eliminating clutter Title: The Little Blue Book of Advertising Author: Lance, Steve/ Woll, Jeff Publisher: Penguin Group USA Publication Date: 2006/07/06 Number of Pages: 270 Binding Type: HARDCOVER Library of Congress: 2005058677 BRAND : LANCE, STEVE/ WOLL, JEFF SKU : 9781591841241 UPC : 9781591841241
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