The Fall of Advertising and the Rise of Pr $12.08

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	The Fall of Advertising and the Rise of Pr
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Product Description

Item: 786365

Whats included | Features

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Additional Details

BOOK TYPE : NF
BRAND : RIES, AL/ RIES, LAURA
DEWEY CLASSIFICATION : 659
LANGUAGE : ENGLISH
NUMBER OF PAGES : 320
PUBLISH DATE : 2004/05/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
RETURNS ACCEPTED? : YES
SKU : 9780060081997
UPC : 9780060081997

Includes		Features
The Fall of Advertising and the Rise of Pr		Condition : NEW

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