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A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint. Additional Details
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BOOK TYPE : NF
BRAND : ZYMAN, SERGIO
DEWEY CLASSIFICATION : 380
LANGUAGE : ENGLISH
PUBLISH DATE : 2000/11/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
SKU : 9780887309830
UPC : 9780887309830
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