The former chief marketing officer at Coca-Cola laments the demise of advertising-a business killed by over-emphasis on art and entertainment. Reprint. Additional Details \N BINDING : PAPERBACK BRAND : ZYMAN, SERGIO/ BROTT, ARMIN A. EDITION : REPRINT LANGUAGE : ENG PUBLISHER : JOHN WILEY & SONS INC SKU : 9780471429661 SUBJECT : BUSINESS/ECONOMICS UPC : 9780471429661
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