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Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how to apply those lessons on a business operational level, with advice on how to develop action plans, product development, sales strategy, marketing communication, and management tactics. Original. Additional Details
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BOOK TYPE : NF
BRAND : WIEFELS, PAUL/ MOORE, GEOFFREY A
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 352
PUBLISH DATE : 2002/08/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
RETURNS ACCEPTED? : YES
SKU : 9780066620558
UPC : 9780066620558
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