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Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market. Additional Details
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BOOK TYPE : NF
BRAND : GODIN, SETH (EDT)
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 183
PUBLISH DATE : 2005/10/20
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
RETURNS ACCEPTED? : YES
SKU : 9781591841036
UPC : 9781591841036
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