Incorporating real-life examples of good and bad online branding, a timely guide explains how to establish a brand on the Internet as part of a business building a Web presence, offers guidelines on how to apply traditional branding principles and techniq Title: The Art of Digital Branding Author: Cocoran, Ian Publisher: Random House Inc Publication Date: 2007/08/07 Number of Pages: 255 Binding Type: HARDCOVER Library of Congress: 2007011449 BRAND : COCORAN, IAN SKU : 9781581154887 UPC : 9781581154887
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