Identifies typical areas of vulnerability that threaten any company's image, offering guidelines on how to create or build on a system for reputation management, use the Internet as a tool to control perceptions, and strike a compromise between gratuitous Title: The 18 Immutable Laws of Corporate Reputation Author: Alsop, Ronald J. Publisher: Simon & Schuster Publication Date: 2004/03/01 Number of Pages: 320 Binding Type: HARDCOVER Library of Congress: 2003064354 BRAND : ALSOP, RONALD J. SKU : 9780743236706 UPC : 9780743236706
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