Taking Brand Initiative $28.17

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	Taking Brand Initiative
	Availability: Discontinued Condition: New

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Product Description

Item: 793474

Whats included | Features

Book annotation not available for this title.
Title: Taking Brand Initiative
Author: Hatch, Mary Jo/ Schultz, Majken/ Olins, Wally (FRW)
Publisher: John Wiley & Sons Inc
Publication Date: 2008/03/07
Number of Pages: 266
Binding Type: HARDCOVER
Library of Congress: 2007049669

Additional Details

BOOK TYPE : NF
BRAND : HATCH, MARY JO/ SCHULTZ, MAJKEN/
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 266
PUBLISHER IMPRINT CODE : JOSSE
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780787998301
UPC : 9780787998301

Includes		Features
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding		Condition : NEW

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