"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experienc Title: Steal These Ideas! Author: Cone, Steve Publisher: John Wiley & Sons Inc Publication Date: 2005/09/01 Number of Pages: 188 Binding Type: HARDCOVER Library of Congress: 2005016691 Additional Detailsbranding BRAND : CONE, STEVE SKU : 9781576601914 UPC : 9781576601914
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