"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher. Title: Sold On Radio Author: Cox, Jim Publisher: McFarland & Co Inc Pub Publication Date: 2008/06/30 Number of Pages: 322 Binding Type: HARDCOVER Library of Congress: 2008014538 Additional Detailsfrom its foundation to its development as a sophisticated BRAND : COX, JIM SKU : 9780786433919 UPC : 9780786433919
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