|
A collection of provocative favorites from the influential business thinker's top-ranked blog includes "How Much Would You Pay to Be on Oprah's Show?," "The Persistence of Really Bad Ideas," and "Would You Buy Life Insurance at a Rock Concert?" By the author of Purple Cow and All Marketers Are Liars. 60,000 first printing. Additional Details
\" \"The Persistence of Really Bad Ideas"
AUTHOR : GODIN, SETH
BOOK TYPE : NF
BRAND : GODIN, SETH
DEWEY CLASSIFICATION : 658.4/09
LANGUAGE : ENGLISH
NUMBER OF PAGES : 323
PUBLISH DATE : 2006/08/17
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
SKU : 9781591841265
UPC : 9781591841265
|