A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities Additional Details \N BOOK TYPE : NF BRAND : CROSS, ROBERT G. LANGUAGE : ENGLISH PUBLISH DATE : 1998/01/01 PUBLISHER IMPRINT CODE : CROWN PUBLISHER NAME : RANDOM HOUSE INC RETURNS ACCEPTED? : YES SKU : 9780767900331 UPC : 9780767900331
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