Identifies ten innovative companies--including Iams Pet Food, Boston Beer Company, and Harley Davidson--and describes the marketing strategies that have proven highly successful for these firms. Title: Radical Marketing Author: Hill, Sam/ Rifkin, Glenn Publisher: Harpercollins Publication Date: 2000/03/01 Number of Pages: Binding Type: PAPERBACK Library of Congress: BL 00009909 BRAND : HILL, SAM/ RIFKIN, GLENN SKU : 9780887309793 UPC : 9780887309793
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