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Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion Additional Details
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BOOK TYPE : NF
BRAND : EWEN, STUART
DEWEY CLASSIFICATION : 659.2
LANGUAGE : ENGLISH
NUMBER OF PAGES : 496
PUBLISHER IMPRINT CODE : BASIC
PUBLISHER NAME : PERSEUS BOOKS GROUP
RETURNS ACCEPTED? : YES
SKU : 9780465061792
UPC : 9780465061792
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