Explains the disadvantages of using standard markups or letting competitors set the prices, and explains how a more sophisticated pricing strategy can increase profits and competitiveness Additional Details \N BOOK TYPE : NF BRAND : DOLAN, ROBERT J./ SIMON, HERMANN DEWEY CLASSIFICATION : 658.8/16 LANGUAGE : ENGLISH NUMBER OF PAGES : 371 PUBLISH DATE : 1996/12/01 PUBLISHER IMPRINT CODE : FREE PUBLISHER NAME : SIMON & SCHUSTER RETURNS ACCEPTED? : YES SKU : 9780684834436 UPC : 9780684834436
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