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The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour. Additional Details
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AUTHOR : GODIN, SETH
BOOK TYPE : NF
BRAND : GODIN, SETH
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 256
PUBLISH DATE : 1999/05/01
PUBLISHER IMPRINT CODE : SIMON
PUBLISHER NAME : SIMON & SCHUSTER
RETURNS ACCEPTED? : YES
SKU : 9780684856360
UPC : 9780684856360
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