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A nuts-and-bolts reference by the editors of PR News explores the changing face of public relations and the recent shift from media relations practices to more sophisticated marketing strategies, in a guide that challenges popular myths while citi
Title: New PR
Author: Hall, Phil
Publisher: Larstan Pub
Publication Date: 2007/06/06
Number of Pages: 181
Binding Type: PAPERBACK
Library of Congress: Additional Details\N
BRAND : HALL, PHIL
SKU : 9780978918200
UPC : 9780978918200
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