Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates Title: Marketing Warfare Author: Ries, Al/ Trout, Jack Publisher: McGraw-Hill Publication Date: 1997/11/01 Number of Pages: Binding Type: PAPERBACK Library of Congress: 85014957 BRAND : RIES, AL/ TROUT, JACK SKU : 9780070527263 UPC : 9780070527263
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