Book annotation not available for this title. Title: Marketing Metrics Author: Farris, Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Publisher: Pearson P T R Publication Date: 2006/04/21 Number of Pages: 359 Binding Type: HARDCOVER Library of Congress: 2005031114 BRAND : FARRIS, PAUL (EDT)/ BENDLE, NEIL SKU : 9780131873704 UPC : 9780131873704
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