Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign Title: Marketing High Technology Author: Davidow, William H. Publisher: Simon & Schuster Publication Date: 1986/06/01 Number of Pages: 194 Binding Type: HARDCOVER Library of Congress: 85028061 BRAND : DAVIDOW, WILLIAM H. SKU : 9780029079904 UPC : 9780029079904
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