Managing Brand Equity $39.60

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	Managing Brand Equity
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Product Description

Item: 786355

Whats included | Features

Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly

Additional Details

BOOK TYPE : NF
BRAND : AAKER, DAVID A.
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 299
PUBLISH DATE : 1991/06/01
PUBLISHER IMPRINT CODE : FREE
PUBLISHER NAME : SIMON & SCHUSTER
RETURNS ACCEPTED? : YES
SKU : 9780029001011
UPC : 9780029001011

Includes		Features
Managing Brand Equity: Capitalizing on the Value of a Brand Name		Condition : NEW

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