Urges managers of traditional companies to implement e-commerce and participate in joint ventures, providing examples of small and large companies that changed their missions and business conduct for the better. Additional Details \N AUTHOR : HAMEL, GARY BOOK TYPE : NF BRAND : HAMEL, GARY DEWEY CLASSIFICATION : 658.4/012 LANGUAGE : ENGLISH NUMBER OF PAGES : 337 PUBLISH DATE : 2002/08/01 PUBLISHER IMPRINT CODE : PLUMM PUBLISHER NAME : PENGUIN GROUP USA PUBLISHER STATUS CODE : OS RETURNS ACCEPTED? : YES SKU : 9780452283244 UPC : 9780452283244
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