A marketing guru who has worked for sports teams in both the NBA and the NHL shares his innovative secrets for successfully marketing a product, attracting customers, and increasing sales. $20,000 ad/promo. Additional Details \N BOOK TYPE : NF BRAND : SPOELSTRA, JON DEWEY CLASSIFICATION : 658.8 LANGUAGE : ENGLISH NUMBER OF PAGES : 275 PUBLISH DATE : 1997/06/01 PUBLISHER IMPRINT CODE : HRPBS PUBLISHER NAME : HARPERCOLLINS RETURNS ACCEPTED? : YES SKU : 9780887308512 UPC : 9780887308512
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