Crossing the Chasm $16.17

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	Crossing the Chasm
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Product Description

Item: 787824

Whats included | Features

Examines marketing strategies for high-tech products and why they differ from those in other industries.

Additional Details

BOOK TYPE : NF
BRAND : MOORE, GEOFFREY A./ MCKENNA, REG
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 256
PUBLISH DATE : 2002/09/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
RETURNS ACCEPTED? : YES
SKU : 9780060517120
UPC : 9780060517120

Includes		Features
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers		Condition : NEW

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