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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : GREENWALD, BRUCE/ KAHN, JUDD
DEWEY CLASSIFICATION : 658
LANGUAGE : ENGLISH
NUMBER OF PAGES : 399
PUBLISH DATE : 2007/08/28
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
SKU : 9781591841807
UPC : 9781591841807
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