Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace Additional Details \N BOOK TYPE : NF BRAND : AAKER, DAVID A. DEWEY CLASSIFICATION : 658.8/27 LANGUAGE : ENGLISH NUMBER OF PAGES : 380 PUBLISH DATE : 1995/12/01 PUBLISHER IMPRINT CODE : FREE PUBLISHER NAME : SIMON & SCHUSTER RETURNS ACCEPTED? : YES SKU : 9780029001516 UPC : 9780029001516
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