The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty. Reprint. Additional Details \N BOOK TYPE : NF BRAND : LEVINE, MICHAEL DEWEY CLASSIFICATION : 659.2 LANGUAGE : ENGLISH NUMBER OF PAGES : 170 PUBLISH DATE : 2006/11/01 PUBLISHER IMPRINT CODE : BSNPL PUBLISHER NAME : GRAND CENTRAL PUB RETURNS ACCEPTED? : YES SKU : 9780446698481 UPC : 9780446698481
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