The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life. Title: Brand NFL Author: Oriard, Michael Publisher: Univ of North Carolina Pr Publication Date: 2007/09/03 Number of Pages: 326 Binding Type: HARDCOVER Library of Congress: 2007008867 BRAND : Oriard, Michael
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