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A leading CEO, with years of experience, delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions and what is needed to succeed in the world's largest market. Reprint. 15,000 first printing. Additional Details
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AUTHOR : DOCTOROFF, TOM
BOOK TYPE : NF
BRAND : DOCTOROFF, TOM
LANGUAGE : ENGLISH
NUMBER OF PAGES : 225
PUBLISH DATE : 2007/01/23
PUBLISHER IMPRINT CODE : PLGRV
PUBLISHER NAME : ST MARTINS PR
RETURNS ACCEPTED? : YES
SKU : 9781403976635
UPC : 9781403976635
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