Angel Customers & Demon Customers $26.27

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	Angel Customers & Demon Customers
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Product Description

Item: 786811

Whats included | Features

Challenges the belief that all customers are valuable, inviting companies to manage themselves as a customer portfolio in order to get the most out of critical customer segment, and citing the examples of such companies as Best Buy and Fidelity Investment
Title: Angel Customers & Demon Customers
Author: Selden, Larry/ Colvin, Geoffrey
Publisher: Penguin Group USA
Publication Date: 2003/06/01
Number of Pages: 243
Binding Type: HARDCOVER
Library of Congress: 2003048203

BRAND : SELDEN, LARRY/ COLVIN, GEOFFREY
SKU : 9781591840077
UPC : 9781591840077

Includes		Features
Angel Customers & Demon Customers		Condition : NEW

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