An account of General Motors' decision to bring out the fifth generation of Corvettes in 1997 reveals the decision-making machinery at and inner workings of a large corporation that had recently lost a lot of money Title: All Corvettes Are Red Author: Schefter, James L. Publisher: Pocket Books Publication Date: 1998/01/01 Number of Pages: Binding Type: PAPERBACK Library of Congress: BL 97000630 BRAND : SCHEFTER, JAMES L. SKU : 9780671685010 UPC : 9780671685010
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