An illustrated survey of the latest visual advertising techniques and methods demonstrates the use of optical illusion to capture consumer attention, in a volume of sample ads that are accompanied by essays on the modern applications of perception tactics Title: Advertising Author: Stoklossa, Uwe/ Rempen, Thomas (EDT) Publisher: W W Norton & Co Inc Publication Date: 2007/05/01 Number of Pages: 270 Binding Type: HARDCOVER Library of Congress: 2007298646 BRAND : STOKLOSSA, UWE/ REMPEN, THOMAS ( SKU : 9780500513408 UPC : 9780500513408
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